in a time of distance
– Why online photoshooting? –
As 2020 was coming to an end, we wondered how to wish a happy new year to all our friends. In such a difficult period for many, the need for human interaction and generosity that people have shown was overwhelming. Without this pandemic, we wouldn’t have shot our visual diary for our son Umberto. And thanks to the many who donated to our fundraising campaign, we could turn that into an exhibition.
We wanted to repay all that generosity with something meaningful. For that reason, instead of the usual postcard, we decided to invite our contacts to take part in our craziest project.
-How it works –
Many of us work from home in times of social distance, and video calls have become a habit. Also, phone cameras have gotten better and better – and we were surprised by the quality that we could reach.
So, we connected through the internet and helped our friends find the perfect light and location directly at their place. And we shot their portrait without moving from our home. Whether they were family, single people, or mixed groups, we built a collective family portrait in this time of distance.
The following is still a work in progress, so keep on following us!
WOULD YOU LIKE TO TAKE PART IN THIS PROJECT?
Fill out the form below and donate if you’d like to support us