The best time of day for a photo shoot in Florence really depends on the season.
The city center is almost always very crowded, with one notable exception: during the summer months, early morning between about 6:00 and 7:00 AM. That’s the window we usually use for shooting downtown, before the city fully wakes up. After that, we typically move the session to a panoramic viewpoint, where, between 7:00 and 8:00 AM, it’s still relatively quiet and much easier to work.
For evening sessions in Florence, we generally recommend starting at a panoramic location. These spots offer a variety of backgrounds and also give us more flexibility to find less crowded areas, ensuring a more relaxed and enjoyable experience throughout the shoot.
In that case, we always schedule the session close to sunset to take full advantage of the best natural light.
